Logo Animation – Awesome Logo Animations

Logo Animation - Awesome Logo AnimationsLogo Animation – Awesome Logo Animations  https://www.youtube.com/edit?video_id=7heSw5rCcCU

 
 
 
 

check out our other showreels:

 
 

Animations volume 1 https://youtu.be/HlCg_RcFzy4

 
 

Animations volume 3 http://youtu.be/vanFGO19h2g

 
 

Animations volume 4 http://youtu.be/Uca42rFxc5c

 
 

Animated logos for youtube videos, web videos, corporate videos and presentations. Logo Stingers, logo intros & Logo openers for youtube and online video.

 
 

logo animation is literally corporate identity in motion, a powerful advertising tool and fantastic eye catcher. We offer our clients animated logos that help them increase the recognizability of their brand, attract new customers and make them stand out amongst their competitors.

 
 

contact us on info@parklandsmarketing.com for more information.

 
 

http://parklandsmarketing.com

 
 
 
 

subscribe to our you tube channel

 
 

http://www.youtube.com/user/parklandsmarketing

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Logo Animation – Awesome Logo Animations

Logo Animation – Animated Logo Intro’s

https://www.youtube.com/edit?o=U&video_id=HlCg_RcFzy4

 
 

check out our other showreels:

 
 

Animations volume 2 http://youtu.be/DtrkFG5AS3Q

 
 

Animations volume 3 http://youtu.be/vanFGO19h2g

 
 

Animations volume 4 http://youtu.be/Uca42rFxc5c

 
 

Animated logos for youtube videos, web videos, corporate videos and presentations. Logo Stingers, logo intros & Logo openers for youtube and online video.

 
 

logo animation is literally corporate identity in motion, a powerful advertising tool and fantastic eye catcher. We offer our clients animated logos that help them increase the recognizability of their brand, attract new customers and make them stand out amongst their competitors.

 
 

contact us on info@parklandsmarketing.com for more information.

 
 
 
 

http://parklandsmarketing.com

 
 

subscribe to our you tube channel

 
 

http://www.youtube.com/user/parklandsmarketing

Logo Animation – Animated Logo Intro’s

Empathy in Content Marketing: Three Stories to Tell Your Audience

content-marketing-empathy

 

You are (presumably) a person. The people you are trying to reach with your brand’s message are, amazingly, people as well. Content works better when it comes from a place of empathy—that is, when you know your audience and can speak to them on a personal level.

 

For example, I can use my astounding powers of empathy to read your mind right now. “For crying out loud,” you’re saying, “tell me something I don’t know, Nite. I know what empathy is. I know it makes marketing better. Quit wasting my time!”

 

See? It’s like magic.

 

Empathy starts with a deep understanding of your audience, gained by social listening, interviews, and persona-building. But you can have a deep understanding of your audience and still fail to tell the stories that will engage them. When you use the insight you have to tell a story that resonates, that’s empathy in action.

 

Here are three types of empathetic stories you can tell in your content, complete with examples from brands who got it right. Note these types of stories all go beyond the intersection of person and brand—they consider people beyond the small data point where they become customers.

 

#1 – Tell them It’s Going to Be Okay

 

Let’s face it: No matter how mature you may be, no matter how many challenges you have faced and overcome in life, there’s a scared child curled up in a ball at the base of your brain. We have a primal human need to have someone say, “Hey, it’s going to be okay. I know things are bad right now, but we’re going to find a way through it.”

 

That’s why I love this ad from CVS. In 30 seconds, it clearly addresses a specific audience, tells them it’s going to be okay, and tells them why.

 
 

It may lean a little too heavily on the promotional side in those last few seconds, but it’s in the context of, “you’re going to be okay, because we’re going to help you.” As someone who is intimately familiar with the little days-of-the-week pill boxes, these 30 dialog-free seconds had me blinking back tears.

 

#2 – Tell them What they Need to Know (NOT What You Want to Say)

 

Speaking of blinking back tears, take a few minutes to watch this short video from Extra Space Storage.

 
 

I’ll wait while you grab a tissue. It sure is dusty in the office today, isn’t it? Makes your eyes water like crazy.

 

Extra Space Storage had a message about their brand they wanted to get across: “We have storage solutions for people starting a family.” That’s what they needed to say. But that’s not what their target audience needs to hear.

 

To get at the right story for their target audience of couples freaked out about having a baby, they brought in a multi-cultural, multi-generational cast of real-life parents to give their best advice. The result is a heartwarming, genuinely informative, funny, touching video. That also, by the way, conveys the message the brand wanted to get across in the first place.

 

#3 – Tell them the Hard Truth (with Humor)

 

After those first two videos, I’m sure some of my fellow B2B marketers are feeling a growing sense of despair. Sure, those B2C guys can make beautiful videos about health and babies and whatnot. But we’re talking about serious business things with serious business people.

 

Take IBM for example. Their research lab is addressing some of the most serious problems facing the planet today. Like the ultra-critical issue of our out-of-control agricultural system. You can’t convey that type of information with, say, a funny cartoon:

 
 

Or maybe you can. IBM doesn’t skimp on the hard facts in this brief video, but uses humor to keep it relatable and make the message easier to swallow. They let the URL at the end do the heavy lifting to keep the video short and zippy. Most importantly, they remember that behind every ‘B’ in B2B, there’s a person.

 

Put the “Path” in Empathy

 

Content marketing requires putting the empathy you have for your audience to a constructive purpose. When you empathetically tell the story they need to hear, you can help lead them to the place they need to go. And that place just happens to be—thanks to your smart targeting and thorough research—where your solution is the best answer.

 

How do you put empathy in action in your marketing efforts? Let me know in the comments.

 

Could your business use stellar content with solid strategy to back it up? We’re here to help.

 

Header image via Shutterstock

 

 

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Empathy in Content Marketing: Three Stories to Tell Your Audience | http://www.toprankblog.com

 

The post Empathy in Content Marketing: Three Stories to Tell Your Audience appeared first on Online Marketing Blog – TopRank®.

 
 

 

Empathy in Content Marketing: Three Stories to Tell Your Audience

Nursery Schools Fareham – Day Nursery Fareham

Click here: http://growing-places.org.uk

 
 
 
 

Nursery Schools Fareham – Day Nursery Fareham https://www.youtube.com/edit?o=U&video_id=0ZEYqum11Xo

 
 
 
 

Fun filled days of learning and discovery Growing Places have been providers of not-for-profit childcare for over 20 years in Havant and Fareham Boroughs; we invest in our facilities, staff and resources and are committed to ensuring the highest quality of care and education for your child. As a charitable company Community Childcare Centres operates a variety of childcare centres around Havant and Fareham Boroughs caring for children aged from 6 months to 11 years. Well trained, highly motivated and committed staff ensure that all our children are provided with a safe, secure, warm, stimulating play and learning environment.

 
 
 
 
 
 

We have 4 NURSERY/PRE-SCHOOL sites:

 
 

HAVANT ACADEMY (HAVANT), MILL HILL (WATERLOOVILLE), OAK MEADOW (FAREHAM), AND MORELANDS (CROOKHORN)

 
 
 
 

and 6 AFTER-SCHOOL/HOLIDAY CLUBS: MILL HILL (Mill Hill Primary, St Peters, Springwood, Hulbert Junior and Stakes Hill Infant); COWPLAIN (Hart Plain Infant and Junior, Queens Inclosure); OAK MEADOW (Oak Meadow, Orchard Lea, Uplands Primary); EMSWORTH Primary; MORELANDS Primary; BEREWOOD Primary

 
 
 
 
 
 

Growing Places is a charitable company, committed to enhancing lives, raising aspirations and creating opportunities for all stakeholders (children, their families, employees and volunteers)

 
 
 
 

Nursery Shools Fareham

 
 

To fulfill this Mission statement we focus on:

 
 
 
 

Delivering an excellent service, which is flexible in meeting individual need(s)

 
 
 
 

Strengthening parental partnerships

 
 
 
 

Growing our people, securing the team of the future

 
 
 
 

Providing safe, engaging facilities within each setting

 
 
 
 

Ensuring good governance

 
 
 
 

In all of the above areas, clear intentions for the future are stated, along with current standards, which the company will maintain.

 
 
 
 

We work hard to meet the individual needs of ALL children and their families. It is of great importance that you and your child feel welcome in our settings and treat them as a warm extension of your own home.

Nursery Schools Fareham – Day Nursery Fareham

No Joke: These 5 Comedy Principles Can Improve Your Social Media Marketing

improv-comedy-social-media-marketing

A social media marketer walks into a bar. “I’ll have a Facebook martini,” she says.

“What’s a Facebook martini?” the bartender replies.

“It’s like a regular martini, but if I want to drink more than 2% of it I have to pay extra,” she says.

[Cue Laugh Track]

Okay, so maybe comedy about social media marketing isn’t a great idea. But comedy and social media have a lot in common. They’re both fast-paced, harder than they look, and unpredictable. And at the heart of it, both are about telling a compelling story and making a human connection.

I’m somewhat new to marketing, but have been in comedy—improv, standup, and storytelling—for over a decade. Much of what I learned entertaining audiences makes perfect sense for social media marketing. Here are five comedic principles you can apply to make sure your marketing efforts leave your audience wanting more.

#1 – Yes, And…

The most basic tenet of improv comedy is the “Yes, and” rule. It means you acknowledge your teammates’ suggestions and build on them. For example, if someone holds up two fingers and says, “I have a gun!” you don’t reply, “That’s not a gun; that’s just your hand.” You might get a laugh, but the scene falls apart.

Instead, you would say, for example, “Hey, that gun was a gift from my grandmother!” To which your teammate replies, “She may be your grandmother, but she was my secret lover!” And the scene keeps building from there.

Like improv, social media is a collaborative space where the lines between audience and performer are blurry. If your brand tries to control the conversation, your audience may tune out. You can engage more successfully by joining in on the conversation around your brand, acknowledging others’ contributions and building on them.

#2 – Callbacks

If you analyze a really hilarious stand-up routine (I’m not saying I do that. Who would do that? That’s crazy talk), you’ll notice they have a structure built in. The comedian introduces a joke at the beginning, then refers back to it just when you had forgotten it, which prompts fresh laughter. The greats can do it multiple times during a set, to where the fact that he keeps calling back to the initial joke is just as funny as the joke itself.

Callbacks work because they create a sense of community. The callback becomes an inside joke that only the comedian and the audience know. Even if it’s only been twenty minutes, that shared experience creates a bond. They also make the audience feel smart—one of my favorite comedians, Eddie Izzard, will say, “Well remembered!” when the audience laughs at a callback.

To make your brand seem more human on social, make sure it has a memory. This summer, call back to a successful post from last summer. Take a customer reply with high engagement and turn it into an in-joke for those in the know. Remind your audience of your shared history, and you can foster a stronger sense of community.

#3 – Heckler Management

Heckling is an unfortunate reality for standup comedians. The smart move is to ignore the occasional shout from the audience—all the heckler wants is attention, and once you give it to them, they’ll only want more. If a heckler is insistent, though the other option is to directly engage, in a way that entertains the audience and shuts the heckler down.

In social media, we have our fair share of hecklers, or “trolls.” They have nothing to bring to the conversation, but demand our attention. As in comedy, the best way to deal with a troll incursion is to ignore them. Most trolls will see there’s no attention to be had and go elsewhere. But for the persistent troll, firm and direct engagement (in a brand-consistent manner) can work, and can be entertaining for your audience, too. Just make sure to keep cool and take the high road, as the Washington Post did in this Twitter exchange:

Washington Post

#4 – Rule of Three

“I only need three things before I take up running: good shoes, a workout playlist, and a full frontal lobotomy.”

The rule of three is a classic structure for a joke. The first item in your list establishes a theme, the second leads the audience further into your theme, then the third has a subversion that provokes a response. “I only need one thing before I take up running: a full frontal lobotomy!” is a little bit funny, but the joke plays better once you have the audience engaged.

At TopRank Marketing, we have a rule of three for messaging. The first message attracts attention, the second fosters engagement, and the third inspires a conversion. If we went all in on the first message, far fewer people would be willing to make the journey with us. But once you attract and engage, you have earned the right to ask your reader to take action.

#5 – Don’t Ask for the Laugh

Nothing is more uncomfortable than watching a comedian who is desperate for the audience’s approval. They repeat the punchline, only louder. They say, “Is this an audience or an oil painting?” or “These are the jokes, folks.” If they manage to elicit a few chuckles, the audience is laughing at them, not with them. Great comedians have the confidence to let their act stand on its own merits, and know the audience well enough to change it up if a joke isn’t working.

Asking for audience approval is just as cringe-inducing on social media. If a post fails to get the level of engagement you were looking for, pointing out the lack of engagement comes across as desperate. It’s better to move on: analyze why the post failed, research your audience, and try a different approach. Your audience won’t like your brand because you beg them to; they will like your brand when you deliver content that resonates.

Good Social Media Marketing Is No Laughing Matter

Good comedians know that comedy is more than standing up and telling jokes. If it were that easy, everyone would do it. In the same vein, social media marketers know there’s more to it than writing tweets and watching the engagement roll in. Both disciplines require practice, testing, and some innate skill. So let these comedic principles be the vermouth in your Facebook martini (callback), and you can make sure your audience stays entertained.

Need to up your social media marketing game? We’re happy to help.

Header image via Shutterstock


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© Online Marketing Blog – TopRank®, 2016. | No Joke: These 5 Comedy Principles Can Improve Your Social Media Marketing | http://www.toprankblog.com

The post No Joke: These 5 Comedy Principles Can Improve Your Social Media Marketing appeared first on Online Marketing Blog – TopRank®.

No Joke: These 5 Comedy Principles Can Improve Your Social Media Marketing

Nursery Schools Fareham

Nursery Schools Fareham
Fun filled days of learning and discovery Growing Places have been providers of not-for-profit childcare for over 20 years in Havant and Fareham Boroughs; we invest in our facilities, staff and resources and are committed to ensuring the highest quality of care and education for your child. As a charitable company Community Childcare Centres operates a variety of childcare centres around Havant and Fareham Boroughs caring for children aged from 6 months to 11 years. Well trained, highly motivated and committed staff ensure that all our children are provided with a safe, secure, warm, stimulating play and learning environment.
 
 
We have 4 NURSERY/PRE-SCHOOL sites:
HAVANT ACADEMY (HAVANT), MILL HILL (WATERLOOVILLE), OAK MEADOW (FAREHAM), AND MORELANDS (CROOKHORN)
 
and 6 AFTER-SCHOOL/HOLIDAY CLUBS: MILL HILL (Mill Hill Primary, St Peters, Springwood, Hulbert Junior and Stakes Hill Infant); COWPLAIN (Hart Plain Infant and Junior, Queens Inclosure); OAK MEADOW (Oak Meadow, Orchard Lea, Uplands Primary); EMSWORTH Primary; MORELANDS Primary; BEREWOOD Primary
 
 
Growing Places is a charitable company, committed to enhancing lives, raising aspirations and creating opportunities for all stakeholders (children, their families, employees and volunteers) 
 
Nursery Shools Fareham
 To fulfill this Mission statement we focus on: 
 
Delivering an excellent service, which is flexible in meeting individual need(s) 
 
Strengthening  parental  partnerships 
 
Growing our people, securing the team of the future 
 
Providing safe, engaging facilities within each setting 
 
Ensuring good governance  
 
In all of the above areas, clear intentions for the future are stated, along with current standards, which the company will maintain.
 
We work hard to meet the individual needs of ALL children and their families. It is of great importance that you and your child feel welcome in our settings and treat them as a warm extension of your own home.
 
 
 
Nursery Schools Fareham